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Photography on the Net

Posted on February 21, 2018September 11, 2018Posted in Services

There are an increasing number of photographic websites on the world wide web today and so if you are a photographer hoping to add your own photographic website, you will have to know how to beat the competition in being visible online. We shall leave that for the moment and talk about the creation of your website. It is always best to get at least the assistance of a professional website designer as with their experience, they will know what appeals to the online community, however, with the introduction of WordPress several years ago, you can make your own website and it isn’t even that hard to do. Over 50% of all websites online today were created with at least the help of WordPress however, websites for photographers is not as good as it is for other types of website and so you may want to seek other or extra help after the website has been created.

Getting back to being more visible than your competitors online, this need not be too much of a problem if you hire a professional SEO specialist or perhaps a professional website developer. Although they may have different titles, they would use the same strategies to make your website more visible online and those combined strategies are known as Search Engine Optimization or SEO for short. There are several strategies that fall under the SEO umbrella and whilst are immensely popular, such as keywords, others like perhaps backlinks are less popular but still effective. Plus of course, there is the PPC advertising which is present on most websites in one form or another.

Why the use of keywords is so popular is because they target people that are specifically looking for something relevant to what your website can provide. When anyone makes a relevant online search request, the keywords in the text on your site will attract the search engine’s attention so it will place the website with the keywords at the top of its list of results, making it more visible than any of your competitors’ websites. As you know when a list of results is created for an online search, it can contain upwards of over 100 different websites but of course, of those hundreds of websites listed, probably only the first 2 or 3 will be clicked on. This means that if the use of keywords can get your website in the top 3, you will certainly get more attention than any of your competitors among the hundreds of others.

Backlinks are when a website, known as a host site, agrees to place a link to your site on one of its pages. If the host website is relevant to your website then the people that follow the link will already be interested in what you are offering. The PPC does, of course, have to be paid for but if you choose the correct type, they can often be very cost effective but the SEO specialist should be able to advise you further.